6 February, 2007 |

Budgetary hotels have appeared after budgetary airlines

So-called low-cost companies offering unusually low tariffs for the flights, for more then ten years occupy a significant niche in the market of passenger transportations. The Accor hotel chain, announcing, budgetary rest in the hotels, has decided to follow the lead of airlines.  

In particular, in the French hotels of a network under name Formule1 clients are offered to lead night at the price of only 32 euros.  And in hotels of Ibis and Etap network in all cities a day of residing will manage in 70 euros, that is also considerably below the average level the prices in the hotel market. 

The Accor marketing experts approve, that the reduction of the price is not reflected in the quality of service, and now it became possible due to reduction of the operating device, optimization of charges of the company on advertising and other clauses of expenses. In spite of the fact that low-cost hotels are located mainly on suburbs of the cities, decrease in tariffs has allowed to fill an available number fund as quickly as possible.  

Positive results of Accor’s experiment are likely to become an example for imitation, and the concept of low-cost hotels will become same habitual, as well as low-cost airlines are.   The principles of Accor’s low-cost concept differ from traditions of the budgetary hotels known to the European tourists. 

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